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Sendcloud Bolsters Leadership Team with Appointment of Aliaksei Aneichyk as CFO

New CFO Aliaksei Aneichyk to lead Sendcloud's finance team in global expansion efforts
April 2, 2024

Sendcloud, the complete shipping platform for e-commerce, announces the appointment of Aliaksei Aneichyk as its new Chief Financial Officer (CFO), effective April 8, 2024. Aliaksei will be responsible for growing and scaling Sendcloud’s global finance organisation to support the next phase of growth. 

In an era where online shopping has become commonplace, the delivery market is projected to grow from 161 billion parcels today to 225 billion by 2028. With almost half of consumers (44%) abandoning shopping carts if delivery expectations fall short, seamless shipping has never been more critical. Sendcloud fills this gap, providing merchants with shipping experiences that historically were only available to the largest retailers. As the company, which recently got featured in the FT1000 and Top 100 Next Unicorns, accelerates on its mission to solve shipping globally, Aneichyk’s arrival comes at a pivotal moment. 

Aneichyk joins Sendcloud from Gett, where he served as Chief Financial Officer, playing a key role in shaping the company’s financial strategies. Notably, he steered the company towards profitability while implementing a new operational model. Prior to joining Gett, Aliaksei spent over 12 years at Credit Suisse, managing over 30 successful equity transitions and various IPOs. 

“Exceptional shipping experiences are key to winning in e-commerce, yet achieving this at scale becomes increasingly complex when faced with multiple carriers, shipping methods, and markets. As we continue to shape the future of e-commerce delivery, our team remains crucial in achieving our mission,” said Rob van den Heuvel, CEO and Co-founder of Sendcloud. “Aliaksei’s extensive experience in high-growth environments, operational turnaround, coupled with a strong understanding of institutional fundraising through private and public markets, uniquely position him to help Sendcloud to scale profitably.” 

Aliaksei Aneichyk said, “The rapid scale up the team has delivered over the past decade and the promising direction in which Sendcloud is headed made this a standout opportunity. I am excited to be part of Sendcloud’s global growth journey and I look forward to working closely with its founders and investors.” 

Following this appointment, Bas Smeulders, Co-founder and current CFO, will transition to the role of Chief Operating Officer (COO), spearheading operational and customer facing teams and intelligent shipping initiatives.

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