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November 17, 2023

Revving Up: Amazon Shifts Gears into Car Sales with Hyundai Partnership

In an exciting twist Amazon once synonymous with book sales, is now diving headfirst into the automotive realm

In a move that feels both groundbreaking and inevitable, Amazon, originally known for selling books, has announced its entry into the automotive world. Teaming up with Hyundai, this dynamic duo unveiled plans at the 2023 LA Auto Show to commence vehicle sales on Amazon's platform by the second half of 2024. Hyundai models will spearhead this new venture, with other brands expected to follow suit later in the year.

Imagine browsing for your dream car alongside your usual Amazon haul—soon, it will be a reality. Amazon's foray into car sales aims to provide a seamless online shopping experience, allowing customers to explore vehicles based on various preferences such as model, trim, color, and features. The process involves choosing a preferred vehicle, completing the purchase online with customized payment and financing options, and then opting for local dealership pickup or delivery.

While Amazon has long been in the automotive accessories game and operates a "Vehicle Showrooms" site, this marks a significant shift. Now, customers can go beyond research and actually make the purchase on Amazon. The move is structured to support dealerships, ensuring they remain an integral part of the sales process. When a vehicle is sold on Amazon, the local dealership, such as Hyundai dealers, takes center stage as the official seller.

Mike Sullivan, president and owner of several LA-area dealerships, including Hyundai Santa Monica, expressed enthusiasm for the collaboration during the LA Auto Show, highlighting Amazon's reputation for customer convenience and its potential to elevate the overall customer experience.

In a multifaceted partnership, Hyundai and Amazon are set to extend their collaboration beyond car sales. Hyundai has chosen Amazon Web Services as its preferred cloud provider, and plans are in motion to integrate Amazon's Alexa voice assistant into Hyundai's next-generation vehicles from 2025 onward.

As Amazon accelerates into the automotive retail space, it not only brings its colossal reach and marketing prowess but also reshapes the car-buying landscape, making it as seamless as ordering your favorite book or gadget online. The road ahead is paved with innovation, convenience, and a fusion of e-commerce and automotive excellence. Get ready to drive into the future with Amazon and Hyundai at the wheel.

Neil Hodgson Coyle
Neil Hodgson-Coyle
Editorial chief at TechNews180
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