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July 3, 2023

Empowering CPG Industry: Interrodata Raises £2.2M to Tame Data Chaos

Proven by NielsenIQ, Kantar, and Coca-Cola, this analytics powerhouse secures funding to turbocharge its growth

Lancashire-based startup Interrodata has just secured an impressive £2.2 million in a seed funding round, propelling the innovative enterprise analytics firm to new heights. With its cutting-edge AI-driven solution, Interrodata sets its sights on rescuing overwhelmed clients in the consumer product goods industry from the depths of data overload.

Led by former Procter & Gamble executive David Boon, Interrodata was born out of the realization that modern enterprises are drowning in vast amounts of data without the necessary human capacity to extract valuable insights and provide actionable guidance to management and leadership teams.

Gone are the days of relying on static dashboards, scorecards, or generic monthly market updates. Interrodata has stepped up to the challenge, revolutionizing the field of advanced analytics by incorporating deep industry expertise into their analytic platform. This unique approach enables them to deliver personalized insights and relevant guidance to each individual manager, ensuring a strong return on investment for their enterprise clients.

Fuel Ventures, the lead investor in this funding round, recognizes the immense potential in the advanced analytics market, which is predicted to double within the next five years. Mark Pearson from Fuel Ventures acknowledges the difficulty in offering tailored guidance at the individual level, highlighting Interrodata's standout feature—their ability to encode profound industry knowledge into their analytic platform. This groundbreaking capability allows them to provide indispensable support, setting them apart from competitors and solidifying their position as an industry leader.

With the infusion of fresh funding, Interrodata is poised to accelerate its growth and continue transforming the way businesses harness the power of data. The future looks bright for this Lancashire-based startup as it forges ahead, empowering enterprises with invaluable insights and propelling them towards unprecedented success.

In an increasingly data-driven world, Interrodata is here to ensure that businesses stay afloat, navigating the treacherous sea of information with confidence and emerging as true champions of their respective industries.

Neil Hodgson-Coyle
Neil Hodgson-Coyle
Editorial chief at TechNews180
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