Subscribe to our newsletter and stay informed

Check out our list of top companies

Check out our carefully compiled lists of the most relevant and impactful companies within their fields.

Check out our list of top unicorns

Read and learn about the biggest companies that various countries have produced, how they made it, and what the future looks like for them.

The Evolution of Digital Signage Tech: From Advertising to Interactive Displays

Explore the journey of digital signage and its use in modern marketing
May 27, 2024

Marketing experts have seen an increasing engagement in digital signage, like Kitcast, when it comes to reaching clients, customers, and consumers. As the technology has grown and evolved, signs have started shifting from static displays to dynamic interactive experiences, which has completely revolutionized the way brands and businesses reach their audience.

Building Customer Engagement Through Interactive Displays

Customer engagement is the key to a memorable brand that keeps them coming back for more. By inviting people to interact with digital displays, brands have the opportunity to reach them in new and innovative ways. The use of touchscreens, gesture recognition, customized displays, augmented reality, and much more involves customers in the buying or shopping experience, forming relationships and increasing revenue at the same time.

How to Improve Customer Interactions with Digital Displays

Industries of all types and in many locations can see the dramatic impact that interactive digital signage has on enhancing customer interactions. Whether used for product display, wayfinding, education, or something else, the experience is important. These tips will help you make it work for you.

1. Understand Your Audience

When you know who your audience is and what they want, you can customize and personalize your digital displays to meet their individual needs, based on interaction patterns. This allows you to present the information they want to see in a format that they like. When your audience feels a kinship with your brand, they’re more likely to keep visiting you and spending their money on your products and services.

2. Use UI and UX

Customer experience is enhanced when you ensure that the digital signs are easy to use and intuitive in a way that guides the user as they interact with it. If your users get frustrated or overwhelmed, they may not want to use your digital displays, which can give them a negative impression of your brand and keep you from getting the most out of the technology.

3. Keep it Relevant and New

Updating information and providing lots of interesting variety is a simple way to keep customers coming back. If your signs display the same thing all the time, your customers will stop interacting with them. On the other hand, keeping it fresh and relevant at all times increases customer engagement, which in turn increases your bottom line.

4. Data and Customization

Digital displays allow you to collect data about how your audience is interacting with your digital displays. Use that information to create more targeted content, and find out more about your target audience and what they want from your digital displays. By giving them what they want, you build a positive reputation and ensure that they visit you time and time again.

5. Adapt and Innovate

Stay on top of the technology so you can adapt, modify, and improve your digital displays to meet the needs of each of your customers. This is best done via training and making sure you update the software as recommended. Keeping it new and relevant, as mentioned above, has a positive impact on customer engagement, as well as your revenue and marketing goals.

In Summary

The shift from static digital displays to moving and interactive signs has created a revolutionary way for brands to engage with their target audience. By using them to make a memorable impression on potential customers, many businesses are seeing an increase in revenue and finding that they have repeat customers who identify with their mission and want what their goods and services have to offer. No doubt, digital signage will continue to evolve, so be ready to adapt as it does, and you’ll be well ahead of all of your competition.

chevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram