Meta, the parent company of popular social platforms, is expanding its "broadcast channels" feature to Facebook and Messenger, following its introduction on Instagram and WhatsApp earlier this year. This feature enables creators and public figures to share messages with a wide audience, incorporating text, images, polls, reactions, and more. With broadcast channels, only the channel's creator can send messages, while viewers can engage with reactions and polls.
Meta is actively testing the capability for Facebook Pages to create their broadcast channels, with plans to release this feature in the coming weeks. Page managers can initiate a channel directly from their Page if the option is available, or they can join a waitlist. Once a broadcast channel is set up and the first message is shared, followers receive a one-time prompt to join, allowing them to receive notifications for new messages. Users can easily manage their notification preferences while staying part of the channel.
Numerous prominent broadcast channels have already gone live on Facebook and Messenger, including Netflix, WWE, League of Legends, and the International Cricket Committee. This feature offers creators and public figures a more direct way to interact with their audiences across Meta's suite of apps.
While some users may appreciate the convenience of having this feature available across all Meta apps, others may have reservations, longing for the uniqueness of each app. The expansion of broadcast channels is part of Meta's broader strategy to provide seamless communication and engagement options within its platforms.