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July 14, 2023

Wastefront joins forces with VTTI in $43M deal, deploying eight tyre plants

Wastefront plant in Sunderland beginning the first phase of building thanks to VTTI's investment!

Norwegian recycling company, Wastefront, is revolutionizing the End-of-Life-Tyres (ELT) industry with their innovative approach. By utilizing pyrolytic reactors and thermal depolymerisation, known as 'pyrolysis', Wastefront is able to break down tyre materials at high temperatures, resulting in the production of recovered carbon black (rCB). This breakthrough technology has caught the attention of environmentalists and industry experts alike.

In a significant development, Wastefront has recently received a boost with the establishment of a new plant in South Tyneside, UK. This state-of-the-art facility is set to produce rCB from a substantial supply of 20% of the UK's yearly total of ELTs. By integrating Wastefront's rCB into the production of new tyres, the emissions for each tyre manufactured will be reduced by an impressive 80%.

The timing of this expansion couldn't be more crucial, as European sanctions have limited the import of carbon black. Wastefront's sustainable and locally sourced rCB provides a viable solution to meet the growing demand for environmentally friendly tyre production.

With their commitment to circular economy principles and cutting-edge technology, Wastefront is leading the way in ELT recycling. By transforming waste into a valuable resource, they are not only reducing carbon emissions but also contributing to a more sustainable future.

Wastefront's partnership with the UK and their groundbreaking rCB production plant marks a significant milestone in the fight against tyre waste and carbon emissions. Their innovations are setting a new standard for the industry. As the world becomes increasingly conscious of the environmental impact of tyre production, Wastefront's pioneering efforts are paving the way for a greener and more sustainable future.

Neil Hodgson Coyle
Neil Hodgson-Coyle
Editorial chief at TechNews180
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