Journalists in Europe hear from tech companies all day long. Startups pitch them. So do software firms and big global brands. To get a reply, you need a story that makes sense for their readers. A strong agency finds that story with you. It learns your product, picks the right reporters, and builds trust with customers, investors, and your own industry.
Many companies are spending more on PR. In a March 2026 global survey of 858 marketing and communications professionals, companies put an average of 14% of their marketing budget into PR, and 47.7% raised their PR spending in the past year. With that money on the line, you should expect an agency to explain what you will get and how it will prove it.
Choosing a PR agency is a big step for every company. Europe has startups, software providers, and global brands, and all of them want press coverage. Journalists get dozens of releases every single day. Look for a team that learns your product well, knows the right reporters, and can explain your news clearly to customers, investors, and industry people.
Each of the ten agencies below has shared client work you can read. Look at how each one describes its results. Then ask the teams you like to explain how they would measure success for you.
PRLab is a PR agency from Amsterdam, started in 2018 by Matías Rodsevich, and it focuses on B2B technology companies in Europe and international markets. The team has worked in SaaS, fintech, and AI, along with cybersecurity. Startups, scaleups, and established businesses hire it when they want better media visibility. Its approach is to connect your announcements to business goals and to the reputation you want over time.
Services include media relations, executive thought leadership, and funding communications. The agency also does international PR and strategic content. Buyers now research providers online and with AI tools, so it works on your search visibility and AI discoverability too. Each service connects to your business goals. If you sell in several European markets, that link helps keep your message the same everywhere.
PRLab has offices in Amsterdam and Stockholm, as well as Munich and Madrid. Over 200 tech clients have worked with it, and you can read many of its case studies online. Funding rounds and market entry are common projects here, so the team is used to explaining complex products to journalists, investors, and enterprise buyers in clear and simple terms.
Its client list has Chargebee and Deel, along with Meltwater and Unifonic. The Unifonic campaign brought over 103 media placements. Chargebee’s coverage could reach 128 million readers, including major international publications. These figures come from its own case studies.
If your company needs PR in many different countries, Hotwire Global is worth a look. It combines communications with marketing and has its base in the UK. In Europe it works with companies in enterprise software, cybersecurity, and fintech. Telecoms and emerging technology are part of its experience too. Its international network supports you when you enter a new market with unfamiliar media.
Reputation management, executive communication, and industry marketing are all on offer. The agency likes to tie reputation, relationships, and revenue together. A good story should lead to a sale or a partnership. Ask what the team plans to measure, and why, before you sign. A long list of articles on its own says little about real results.
Each country has its own news habits, so a launch needs local knowledge. Hotwire has regional teams and sector specialists who know tech reporting. They also run media training and write stories for expert audiences. Before you decide, find out who will manage your campaign locally. Then ask how results will be reported for each territory. You deserve a plan you can follow.
N26, Qualcomm, and Commvault are documented clients. In the UK, the N26 launch earned 174 pieces of coverage. The Qualcomm campaign worked on the company’s role in the 5G conversation worldwide. Both give you real examples to ask about.
Clarity Global is a London agency that works with tech companies selling across borders. You get PR, corporate communication, and marketing in one place. The team focuses on enterprise technology, fintech, and digital infrastructure. Does your product need a detailed explanation? Are your customers spread across different countries? Then this agency may fit you well. It is worth a call.
Moving to a new country often means changing your message. Buyers speak differently, and the press follows other stories. The agency builds communication programs around those local facts. Expect executive positioning, work with specialist media, and strategic stories about your business. If competitors already dominate the news in that market, this extra planning gives you a better chance of being heard.
Your company will have big moments, like a new executive, an acquisition, or an expansion. A short announcement will not do much for you. Reporters want to know why the news counts for the industry. Ask how this agency finds good angles. Ask how it adjusts the message for professional readers in each European market. Request real examples, and read them with care.
Its work with cloud communications provider 8x8 gives you a concrete case. The agency presented new channel executives in four media briefings across four months. The plan was focused and easy to follow. Ask what results came from each briefing.
Based in London, Aspectus works in communications and marketing for technology and financial services. Energy and capital markets are part of its experience as well. The agency joins PR with strategic content and digital marketing. It also supports international communication. It fits companies that build technical products for professional buyers and need to earn trust with industry specialists and financial decision makers.
Reporters at fintech and enterprise software outlets expect details. They ask how the product works, where companies use it, and which regulations apply. The agency prepares its communication around those questions. It links technical facts with news that affects a specific industry. This works for funding news, launches, and expansion plans. It suits you if you want regular coverage in specialist publications.
Your buyers do not all think the same way. A bank may care most about security and rules. An operations team may care about easy setup and speed. Aspectus talks to each group with targeted media work and thought leadership. Before you hire a team, check that it understands your type of technology. Ask it to show proof for your business claims.
For Bridgewise, the agency won 28 media placements and a Bloomberg interview around a $21 million Series A. It has also shared case studies for Virtualstock, Fenergo, and Infermedica. Look at those pages to see its style of work.
Babel is a B2B tech communications agency in London. Its team has worked in telecoms, cybersecurity, and enterprise software. Digital infrastructure is another area it knows. Your audience may be a small group of specialists. The agency can help you explain your product, build an industry story, and meet journalists who understand your market. That is its daily work.
Network operators and connectivity platforms are typical buyers in telecoms. They have detailed technical requirements and long supplier relationships. The agency builds media relations and thought leadership programs for this kind of audience. It also creates research-based communication. With original data, you can join industry conversations with something new to say. Reporters like fresh facts, and your executives get more to talk about.
Industry events and international launches need good timing and the right outlets. The agency knows specialist tech media well. Remember that a big publication may not reach the people who buy from you. Its sector focus helps it find outlets that procurement teams and technical decision makers read. Before you sign, review earlier campaigns and check whether they match your niche. Ask for names.
The eDesk case used insights from more than 75 million items in seven regions. It led to 37 media placements, with specialist retail and technology publications among them. That is research turned into news. Ask for details.
Tyto is an agency for tech companies that want PR across Europe. Its PRWithoutBorders model cuts down the work of managing many national agencies. The team knows cloud computing, enterprise software, and cybersecurity. Digital platforms are in its experience as well. If you plan to enter new countries soon, you may want a structure like this from the start. It keeps things simple.
Managing agencies in different countries takes time and patience. Each one has its own schedule, process, and reporting. The agency’s regional specialists work together in a shared structure, which gives you a coordinated plan. A small in-house team will like that. You build one international story and adapt the details to each local media scene. Each country has its own news habits.
Research is also part of its work. Tyto Tech 500 studies who influences European tech conversations across media and digital channels. If your executives want to share ideas in public, the research shows topics and audiences to consider. When you evaluate the agency, ask which countries your plan would cover. Ask how outreach gets coordinated among them. Do this before you sign.
Mozilla, Wasabi Technologies, and Foxit are among its clients. Wasabi’s coverage grew 45% year on year in the first twelve months. Foxit’s European visibility rose by about 300%. You can ask how each result was measured.
Brands2Life works in London and serves tech companies in the UK and other countries. It covers enterprise software, cybersecurity, and AI. Telecoms and digital services are part of its experience too. Besides media relations, you get brand strategy, creative communication, and marketing. If you want to improve your reputation where competitors already get a lot of attention, this mix gives you more ways to reach people.
Good campaigns connect your news to topics people already talk about. The agency often builds them with original research, executive interviews, and commentary on current business problems. It also invests in reputation over a long time. If you want visibility all year, this kind of plan can serve you well. Funding news and product launches can sit inside it. Ask how it would build yours.
In cybersecurity and enterprise software, trust is everything. Reporters often ask for evidence behind product claims. They also want to know how the technology deals with a particular risk. The agency’s sector specialists help clients prepare comments and engage media audiences. When you review it, see how campaigns explain technical skill in good reporting without oversimplifying the product. Past examples are the best proof you can get.
In its Arctic Wolf case study, the agency secured over 400 media placements in less than three years. Other documented tech clients are Autodesk and VMware, plus Ricoh and Adyen. Ask about each one in detail.
Harvard is a London agency for tech companies with complicated ideas. It works with enterprise software, cybersecurity, and connected technologies. PR, creative thinking, and strategic communication come together in its work. If your customers need to understand your product before they see its value, this is a team to consider. Many software firms face this problem.
A good story needs a clear view of how the software works. That is why the agency starts by talking with your product specialists. Detailed research comes next. Only then does the writing begin. The result is a set of credible stories beyond common tech claims. Your executives also get ready to speak about specialized subjects in interviews with confidence.
Some clients need ongoing press office work. Others need a larger strategic campaign. This agency has produced material for both. You may want regular industry visibility and big announcements, and that mix is possible here. Creativity brings attention, and accuracy protects trust. Look at earlier campaigns before you decide. Check how they explained product detail and which publications covered them. Ask for names.
Anaplan is a documented client. The work there focused on visibility in the UK market. OpenText Security Solutions is another. Its program used research-led cybersecurity storytelling and ongoing contact with specialist media. Ask for the results.
Schwartz PR is a tech communications agency in Munich. Christoph Schwartz started it in 1994. By 2022 it had 40 employees and about 6 million euros in revenue, which put it among the four leading German agencies for technology and digital topics. If you plan to sell in Germany, Austria, or Switzerland, this is a team with deep roots in that market.
Say you need a plan for press, social media, and content. The team covers those, plus crisis communication and influencer relations. It also works on search visibility so AI tools can find and describe your brand. Both business tech and consumer products are in its portfolio, from software groups to smartphone and audio brands. You can pick the pieces you need and ask for one combined story.
Foreign companies often hire it to enter German-speaking markets. Alkemics came from Paris, Aimtec from the Czech Republic, and Tile from California. Aimtec chose the agency twice. Big names such as Fujitsu, Esri, and Cognizant also work with the team. For Cognizant, it handles Germany and Switzerland and builds the company’s image as a digital thought leader and a good employer in both countries.
Fujitsu is a long-time client. Together they made “Born to transform,” a series of interactive e-magazines with reports, case studies, and videos. By 2023 the project had reached its seventh round and had won a German Stevie Award in Gold.
If you sell industrial or technical products in Spain, Sheridan may be a good fit. The agency has served more than 400 companies in over 30 years. Its team has more than 50 professionals who work in B2B communication, digital, and creative projects. Construction, energy, and technology are among the sectors on its record. That background gives you a team that has seen many different buyers.
The first step is a talk about strategy. The agency offers consulting, audits, and data analysis to guide B2B growth. After that, specialists in PR, digital marketing, and creative work join the project. An AI team adds extra support. Because everyone works in one structure, you avoid sending the same brief to several suppliers. Ask to meet the people from each area before you sign.
Selling abroad adds another layer. Exporters need a plan for each market. The agency has experience with internationalization projects. It has also helped a clean room design company grow into a reference in its field through communication and digital work. If your company plans to export, ask how the team would adapt your message to each country and which local media it would approach.
In one case, an international security company (names remain confidential) saw a 270% increase in year-on-year growth and a fourfold ROI. Realme, XTB, and Avatrade are among the other recent names. Ask for the full details of each result.
There is quite a difference between getting press coverage in one European country and managing a campaign across five. The journalists change, the news changes, and so does the way companies explain themselves. Some agencies above have teams in several markets. Others have spent years building relationships in one country. Think about where your customers are before deciding which kind of experience you need.
Say your company is opening an office in Madrid while selling most of its software in Germany. The two announcements may need different stories. Spanish business journalists could be interested in local hiring, while German technology publications may want to hear about product developments. Ask how the agency would handle those differences. You should know who makes the decisions and who speaks to reporters.
Your company has a story, but not every journalist will want to tell it. The agencies above know different publications and different technology sectors. That experience should help them find the readers most likely to care. Look at the work they have done for similar businesses. Then ask how they would approach yours. You want people who know where your news makes sense.
Start with the agencies that already work in your sector and sell into your markets. A team that knows fintech or cybersecurity will get your product faster, and it’ll already have contacts with the reporters who cover it. Then read their case studies. Not just the headline numbers, but the actual work behind them. Did they help companies like yours, at your stage? Once you have a shortlist, ask each one how it would measure success for you. The answers will tell you a lot.
One agency works well if it has real people in each market, not just translators in one office. That’s the part you really need to check. Ask who speaks to reporters in each country and how long they’ve covered tech there. Ask how results get reported for each market, too. If the agency can’t give you clear answers, local agencies might be the safer bet. They may take a bit more effort to manage, but you’ll know exactly who’s working on your story.
Good measurement looks at quality and impact, not only volume. It’s easy to send a report full of article counts and big reach figures. It’s much harder to show that those articles reached the right people. So ask your agency to break results down by publication type and audience. Did you land in specialist outlets your buyers trust? Did your executives get quoted as experts? Those things matter far more than a long list of mentions on sites nobody in your industry visits.
Ask which publications they’d target and why those ones matter to your buyers. You’d honestly be surprised how often agencies suggest big names that don’t reach the right people. A national business paper looks great in a report, but your buyers might read specialist trade outlets instead. The agency should know the difference and explain its choices clearly. While you’re at it, ask which reporters they already know well in your sector. Real relationships make a big difference to how pitches are received.
A good PR agency finds the story in your business and gets it to the right reporters. That’s the core of the job, really. Everything else they do supports that goal. Before pitching anything, the team spends time learning your product, your customers and your competitors. Only then does it decide which publications make sense. A niche trade outlet might matter more to you than a big national paper, because that’s where your buyers read. The agency should know the difference and plan around it.
