Raising investment is one of several reasons a SaaS business may contact a PR agency. A Series A SaaS startup may have its first opportunity to introduce its business to major technology publications. The company needs to explain its product and the reasons investors have supported it. At Series B, journalists may expect further evidence of customer demand. Series C often brings questions about expansion and the company's position in its industry, requiring additional communications experience.
A growing SaaS category may already receive considerable attention from technology journalists. Reporters covering it will have heard familiar explanations about the problems these products address. A company entering the conversation needs to offer information that adds something to their existing understanding. That may involve independently verifiable research, a particular customer application or developments that have not previously been reported.
Choosing an agency for a funded SaaS company requires examining its previous work in some detail. Look beyond client names and read the published articles associated with its campaigns. Series B and C companies may be interested in ongoing coverage and international media experience. The publications and content of previous articles can provide evidence of the agency's capabilities.
The following profiles examine PR agencies that work with technology companies and offer services relevant to funded SaaS businesses. They cover industry experience, media outreach and examples of previous client work. This gives founders a starting point for evaluating agencies ahead of Series A, B or C announcements.
PRLab has worked with technology companies preparing investment news and announcements related to international growth. The agency was founded in Amsterdam by Matías Rodsevich in 2018 and operates across Europe and the US. Its work concentrates on B2B technology, including SaaS, fintech and AI, with services relevant to companies seeking media attention during successive stages of venture funding.
The agency's services cover media relations and communications involving company executives, including interviews about funding and product developments. PRLab also works on the discoverability of published coverage through search engines. For SaaS businesses, this can be relevant when prospective customers are researching unfamiliar software providers. International media experience adds another consideration for companies planning announcements in several countries.
PRLab's Unifonic case study describes a Series B announcement supported by coverage in Bloomberg and Reuters, followed by continued communications in several markets. Its Chargebee project involved the company's Series F funding news, including articles in TechCrunch and other major publications. These cases offer a way to assess PRLab's work with funded SaaS businesses, although coverage of one round cannot predict the results of another.
Companies selling enterprise software tend to produce a considerable amount of information before a sale takes place. Research, product material and customer evidence may all play a part. Walker Sands works with B2B businesses on these marketing activities as well as public relations. Its experience in software, cybersecurity and fintech makes it relevant to SaaS teams that want to connect that material with media coverage.
Not every SaaS company has internal data suitable for a public report. Commissioned research offers another option when there is a relevant question to investigate. Walker Sands works with research findings as part of its B2B communications campaigns. Companies considering this service should ask how respondents are selected, how results are checked and whether the conclusions provide information journalists would consider worth reporting.
Walker Sands has worked with Visier on research-based communications, alongside experience with Sophos and Kaseya in technical B2B markets. For SaaS companies considering original research, the agency's approach to methodology deserves attention. Ask how findings are checked before journalists receive them and what supporting information is provided. Previous campaigns can also show whether specialist publications have considered the results worth covering.
Highwire works with technology businesses whose products are not always easy to explain in a short media pitch. Cybersecurity, healthcare and financial services feature in its experience, along with complex enterprise software. Its offering includes PR, marketing, creative and reputation services. A SaaS company considering the agency should look at the particular team proposed, especially if it has little news to announce between funding rounds.
When a cybersecurity company claims that its platform reduces a particular risk, journalists may want to see the evidence behind the statement. Highwire's experience with technical media relations makes this a relevant area to assess. A SaaS founder should ask what information the agency would request before pitching the story and how it would respond if a reporter challenged the methodology.
CrowdStrike provides a relevant reference point for cybersecurity SaaS companies examining Highwire's experience. IBM adds another established enterprise technology name to its credentials. Founders should still investigate the specific projects involved and the publications that covered them. If the proposed campaign concerns an unfamiliar security product, examples from smaller clients may reveal more about the agency's ability to explain it to journalists.
Treble specialises in PR for technology businesses backed by venture capital. Its work includes funding announcements, alongside communications for enterprise software and cybersecurity companies. This experience makes the agency worth considering for SaaS startups preparing to introduce themselves to business journalists. It may also interest companies looking for a communications partner familiar with the developments that follow an initial investment announcement.
A funding announcement can attract attention, but customer information may be what makes the business interesting to a specialist journalist. Treble's experience in software and cybersecurity is relevant when preparing for these conversations. A SaaS company should ask which specialist publications the agency knows and how it would involve product experts in interviews.
KnowBe4 and ThreatDown are among the cybersecurity businesses associated with Treble's client work. The agency has also worked with FileCloud and Augury, extending its experience into other areas of enterprise technology. These examples are particularly relevant for SaaS companies whose products require specialist explanation. Ask to see the resulting coverage and find out which members of the proposed team handled those campaigns.
Firebrand Communications offers more than press outreach to B2B technology companies. Its work extends to content and digital marketing, particularly for businesses in AI and enterprise software. For SaaS founders running lean marketing operations, that range of services may be worth examining.
A funding announcement has a publication date. The work of explaining a SaaS business continues long afterwards, particularly if customers are unfamiliar with its product category.
Firebrand works on media relations and content, giving founders an opportunity to discuss how customer evidence might support communications. The agency should establish which claims customers will confirm publicly and avoid treating internal feedback as independently verified results.
A newly funded SaaS company may be unfamiliar to most of the journalists it hopes to reach. Subskribe faced that situation when it launched publicly in February 2022, announcing its revenue software platform alongside seed and Series A investment. Firebrand appeared as the press contact. The example is worth examining for how the business was introduced, particularly the information provided about its product and intended customers.
For an enterprise SaaS business, the person using the software may have little involvement in approving the purchase. SourceCode Communications works with companies familiar with these buying processes, particularly in software, cybersecurity and financial technology. It provides PR and marketing services and operates in New York and London. Its experience includes helping executives communicate with specialist journalists covering business technology.
The chief executive and chief technology officer of a SaaS company may both understand the product, but their interviews should not sound identical. SourceCode works on individual executive positioning through its Executive Brand Management service. A prospective client should ask how the agency identifies each person's areas of expertise and keeps their public commentary consistent without giving them the same talking points.
Homebase had already completed a Series C round before appointing SourceCode as its communications agency. The subsequent campaign focused on information about hourly workers and small businesses, using data available through its software. That approach gave journalists a reason to discuss Homebase without another funding announcement. SaaS companies can examine whether their own customer information could support reporting on a subject readers already follow.
V2 Communications has worked with enterprise technology companies and organisations developing products for healthcare, energy and public sector customers. These markets can involve long purchasing processes and detailed questions about implementation. The agency is based in Boston and operates in the Washington, D.C. area. Its experience may be relevant to funded SaaS companies preparing to reach institutional buyers rather than general technology audiences.
Public sector technology projects can involve information that customers do not want disclosed. V2 works in government communications as well as enterprise media relations and content. A SaaS company planning to discuss a deployment should establish which details are approved for release.
Jasper offers a different reference for SaaS businesses considering V2. The AI software company raised $125 million in Series A funding in October 2022 and appeared among V2's clients in 2025. The agency is not documented as having handled that funding announcement. The relevant question is what communications work V2 has undertaken for Jasper since becoming a client, particularly as enterprise AI products face detailed buyer scrutiny.
SaaS companies entering a new country often find themselves competing for attention with software providers that journalists already know. Hotwire works with technology businesses on international media relations and marketing, including companies in enterprise software, fintech and cybersecurity. The agency's local teams can approach that challenge with knowledge of regional publications. Founders should examine whether those relationships extend to their particular category.
Opening an office abroad may be important to a SaaS company without being especially interesting to local journalists. Hotwire handles international communications and can be assessed on how it evaluates such announcements. Founders should ask what makes the expansion commercially relevant: available products, local customers, partnerships or investment. The agency needs a reason for reporters to discuss the business beyond its arrival.
Hotwire's Signifyd work provides a useful reference for software companies expanding after a substantial funding round. Signifyd had raised $56 million in Series C financing before the agency's documented European programme. Hotwire then worked on industry media relations and stories informed by fraud research. The case offers a basis for discussing international recognition, although it does not establish that Hotwire handled the financing announcement.
Not every SaaS company can justify a long PR retainer just to announce a funding round. Method Communications has developed a project-based offering for startups alongside its regular technology communications work. The agency works with venture investors, software companies and businesses developing AI or cybersecurity products. Its work with early-stage launches provides an example of supporting founders during a concentrated period of activity.
A SaaS startup may secure coverage of its funding and then have nothing substantial to announce for several months. Method also works on executive communications and original research, which can provide other subjects for journalists. The company needs enough evidence to support those conversations. Ask what the agency would pursue after the funding news and how much involvement its founders would need to provide.
dbt Labs had a recognised product among data specialists but wanted greater attention from enterprise audiences. Method worked with its founder on interviews and commentary, using his existing writing and industry opinions as material for journalists. The campaign began around a Series D announcement. For a SaaS business with an active technical community, the example raises a question about reaching corporate buyers without losing the substance that earned early users' trust.
A software startup entering a crowded security category may need considerable explanation before journalists understand what it does. Inkhouse has worked on introductions of that kind, alongside communications for established cloud and enterprise technology businesses. Venture capital is another part of its work. Its background is relevant to SaaS companies weighing a concentrated funding campaign against a longer programme of industry media relations.
A newly funded SaaS business may have one significant announcement and very little else confirmed for the following quarter. Inkhouse's media relations and content work can be organised around that immediate need. Founders should ask whether a defined launch campaign would be more appropriate than a long retainer. The answer should account for available customer evidence, executive time and further company news.
An unfamiliar company may need to establish what it does before its funding news means much to readers. GetReal Security faced that challenge when Inkhouse supported its 2025 launch and $17.5 million Series A announcement. The agency prepared product messaging and media outreach around digital identity threats. The case offers a specific example of explaining a new business within an already active technology debate.
Aspectus works with companies selling technical products to financial institutions, energy businesses and enterprise customers. It provides public relations and marketing through teams across Europe, Asia and the US. Its work includes funding announcements and international market entry for fintech businesses. A SaaS company approaching those activities can examine how the agency handles financial news without neglecting the explanation of the software.
An enterprise software launch may interest several kinds of professional readers. A bank's technology team might ask about integration, while its operations managers want to understand changes to an existing process. Aspectus develops content and media relations programmes that can address those questions separately. Before publicity begins, the company needs product specialists to confirm which capabilities are available and how customer claims were measured.
Bridgewise provides a particularly relevant Series A example for SaaS companies developing AI products for financial markets. The investment analysis platform raised $21 million and hired Aspectus to communicate the news. The agency arranged a Bloomberg interview and reports 28 articles. Its approach concentrated on what the product offered investors, rather than relying on the funding figure to attract attention.
A SaaS company's next six months are usually more informative than the letter attached to its latest funding round. Look at the announcements being prepared, the customers willing to speak and the markets the business is entering. These are the things a PR agency will have to work with. Choose a team whose proposed activity makes sense for that information and the people available to provide it.
It is easy to be impressed by a slide full of logos. A good way to test it is to pick two or three relevant clients and look at what was actually published. Was the software understandable? Did the coverage get beyond the funding figure or company announcement? Were the publications relevant to the people buying the product? Those answers are much closer to what you need to know.
Not every SaaS company needs an always-on media programme. If there are only a handful of substantial announcements coming up, it may be better to concentrate on those and do them properly. A company with regular customer research, active executives and several markets to cover may need something more continuous. The agency's proposal should make sense for whichever situation the business is actually in.
For B2B SaaS, PRLab is one of the agencies to consider, alongside Walker Sands and Highwire. PRLab works with companies from early funding through international growth. Treble has a clear venture-backed technology focus, while Walker Sands works extensively in B2B technology. Highwire may suit businesses selling more technical enterprise products. Previous campaigns in your software category are the better way to narrow the list.
Check the coverage before the credentials deck. You want to see whether the agency has helped journalists understand software similar to yours, not simply whether it has represented technology companies. Then speak with the people assigned to your account. Their knowledge of your market and their questions about the business will usually tell you quite a lot about the fit.
A good funding campaign may be the only PR service an early SaaS company needs at first. Once there are more customers and more evidence, regular industry coverage becomes easier to support. Research and executive commentary can also become worthwhile. Corporate and international communications tend to matter later, but only when the company's actual plans require them.
PR costs as much as the agreed scope requires, so define that scope first. A Series A startup may only need its funding story prepared and taken to journalists. A Series C business may have several executives, countries and corporate announcements involved. Those are very different assignments. Ask agencies to price the work you need now rather than an oversized future programme.
A few weeks of preparation is much better than a few days. The agency needs time to learn what the company does, understand the investors and work out why the round matters beyond the amount raised. It may also want to brief selected journalists before publication. More complicated Series B or C announcements can require additional time when several markets are involved.
